Hey, I’m Shaun.

Business & Life Coach

I talk about frameworks, business and building a life-first business you can run from anywhere.

Book A Call With Shaun

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I share practical tips from the world of business frameworks, personal insights, and highlights from my favorite books, straight to your inbox.

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Businesses I have built

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How Can

I Help You?

Need a framework?

I create plug-and-play frameworks for businesses to help you cut costs, simplify operations, and automate the stuff that’s slowing you down.

My Business Stack

From running my whole business on it to automating most things this is the tool I use to run a calm business. Get in touch, I’ll walk you through the stack and some extra perks.

Need 1:1 Advice?

If you're running a business or a part-time entrepreneur who needs advice on automating operations, or you're a freelancer looking to start your own framework business — I’ll direct you one-on-one, via voice and message.

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Hey, I’m

Shaun Lee

I’m an entrepreneur who loves building things businesses, ideas, and opportunities. Over the years, I’ve launched a few ventures across different industries, from tech to hospitality to finance.

I run HeyStarky, a SaaS agency that helps businesses grow smarter with systems, automation, and digital strategy. On the creative side, I own two restaurants — Kopcha and Inked Cup — where community, good food, and coffee come together.

I also founded Brokify, a Mortgage Broking Firm built to make the property journey easier for everyday Aussies, and Veolab, a SaaS video platform that helps brands create high-quality video content at scale.

At the end of the day, I’m all about helping business owners work smarter, grow faster, and enjoy the process. Whether it’s tech, brand, or mindset — I love sharing what I’ve learned and helping others turn their ideas into reality.

See what

I’ve been up to in business

With a twist of Asian Fusion Brunch Menu, Inked Cup has a wide-range of food options for everyone.

At Kopcha, we blend good vibes, great coffee, and honest food to create a spot where everyone feels at home.

Crafting compelling content that transforms brands and delivers impactful results.

We don’t just post, we close. Because likes are cute, but conversions are hotter.

Refinance your home loan with brokify’s free expert advice build your home.

Subscribe to

trust in the

process

Join a community of readers.

I share actionable productivity tips, practical life advice, and highlights from my favourite books, directly to your inbox.

By submitting this form, you’ll be signed up to my free newsletter. You can opt-out at any time with no hard feelings :)